000			01708cam0a2200181 4500
090			_a150048 _9150048
001			194925374
005			20171114122518.0
010			_a9789048623440 _bbr.
035			_a(OCoLC)957967810
100			_a20171114 frey50
101			_aeng
200	1		_aLean PRICING _ePRICING STRATEGIES FOR STARTUPS _fOMAR MOHOUT _bLIVR
210			_aBrugge _cDie Keure professional publishing _dCop 2015
215			_a1 volume de 152 pages. _cillustré en couleur, couverture illustrée en couleur. _d23 cm.
330			_aLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy. This book will answer the following key questions: What price can you ask? What pricing strategy will you adopt? Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need. Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released). Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.
700		1	_319492565X _aMohout _bOmar _4070
801		3	_aFR _bAbes _c20160916 _gAFNOR