| 000 | 01027cam a2200253 4500 | ||
|---|---|---|---|
| 001 | u105539 | ||
| 003 | SIRSI | ||
| 010 | _a978 2 10 050884 6 | ||
| 090 |
_a247299 _9247298 |
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| 100 | _a20240605 frey50 | ||
| 101 | _afr | ||
| 200 |
_aLe Plan marketing: Plan stratégique - Plan opérationnel - Plan client - Plan de crise _bLIVR |
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| 205 | _a2ème édition | ||
| 210 | _aParis: Dunod, 2008 | ||
| 215 | _a333p. | ||
| 225 | _aFonctions de l'entreprise, Marketing. Communication | ||
| 345 | _b 16518 | ||
| 610 | _aENTREPRISE / ENVIRONNEMENT / MARKETING / MARKETING STRATEGIQUE / STRATEGIES PERFORMANTES / MARKETING OPERATIONNEL / OBJECTIFS MARKETING / MIX MARKETING / MARKETING CLIENT | ||
| 686 | _aXIX-38 | ||
| 700 | _aVAN LAETHEM Nathalie | ||
| 701 | _aBODY Laurence | ||
| 596 | _a3 | ||
| 999 |
_aXIX-38 _wLOCAL _c1 _i0120016518 _lSTACKS _mFLSHM _rY _sY _tLIVR _u6/11/2015 _o.STAFF. 16518 _o.ACQ_DATE. 25/02/2010 |
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| 999 |
_aXIX-38 _wLOCAL _c2 _i0120016517 _lSTACKS _mFLSHM _rY _sY _tLIVR _u6/11/2015 _o.STAFF. 16517 _o.ACQ_DATE. 25/02/2010 |
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